Resources

Wiser, Hemlepp &Associates, L.L.C. has developed a number of innovative tools to help business people plan and communicate regarding important issues, events, and topics. If you would like to tap into these useful resources, simply contact us at resources@wiserhemlepp.com.

Point-of-Decision Marketing© demonstrates why one or two approaches to marketing healthcare services usually are not adequate in today's complex systems. It shows the many points at which various publics involved in the healthcare process make decisions. At each of these decision points, the institution can lose customers if it has not captured the preference of the decision-maker.

The Wiser Issue Management Model© provides a mechanism for listing and ranking the influence of various publics on an issue. The scores are then plotted onto a quadrant, which helps practitioners develop messages and, most importantly, prioritize target audiences.

The Snowball Theory© grew out of the observation that smart influencers quietly built support for their issues while others were not paying attention. By the time others noticed the issue, these groups had built sizeable support (a mammoth snowball) and had it positioned (at the top of the hill) to gain momentum and roll of its own volition through the approval process.

The Spiral of Anger© takes a previous cycle theory and turns it up a notch. Each episode of anger forms a loop. As the anger is not properly addressed, the subsequent loop becomes larger. The final result is a build-up of anger that can explode like a tornado through a company's organization.

The Media Master Scale© was developed to help executives understand that it is not in an organization's best interest for a spokesperson to be too afraid of the media or too comfortable with them. A "Media Master" is an individual who understands the risks and benefits of prepared interactions with the media and is willing to continuously improve his or her skills. Participants quickly identify themselves and others they work with on the scale, opening the floor for insightful discussions and opportunities for improvement.

360 degree Marketing© explains why one or two communication channels (such as publicity or advertising) are rarely enough in today's complex communication environment. It involves the concept of having a well-rounded communication program to reach target audiences "every time they turn around." It positions public relations as a key player in strategic planning and communications.

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